Why Is Relevance?

I read this in Finally Alive on the weekend,

What Is Relevance?

As a preacher, I think a lot about relevance. Why should anyone
listen to what I have to say? Why should anybody care? Relevance
is an ambiguous word. It might mean that a sermon is relevant if it
feels to the listeners that it will make a significant difference in their
lives. Or it might mean that a sermon is relevant if it will make a
significant difference in their lives whether they feel it or not.

That second kind of relevance is what guides my sermons and
my writing. In other words, I want to say things that are really
significant for your life whether you know they are or not. My
way of doing that is to stay as close as I can to what God says
is important in his word, not what we think is important apart
from God’s word.